The FBI has stated that cyber-weapons will one day surpass terrorism as the greatest threat to the USA. But given the secrecy surrounding national security, how can a brand meaningfully explore the ability of governments to defend against cyber-attacks? At the beginning of 2012, this was the challenge that confronted McAfee and Hotwire: how to kick-start a debate with global policymakers about the steps government and industry should be taking to shore up national cyber-defences.
Understandably, there is a natural reluctance among those responsible for national cyber-defences to reveal too much publicly.
At the outset of the campaign, McAfee set three objectives:
- Provide strategic recommendations, which should drive awareness at the highest levels of international government, on the key measures needed to safeguard national defences from cyber-attack
- Enable governments and national security experts to understand how their cyber-defences compare to other countries and organisations
- Encourage greater collaboration on national security between private sector, public sector and international security bodies
Achieving these three objectives would also serve to demonstrate McAfee’s thought leadership and implicitly highlight its role in helping governments to address the rising threat of cyber-conflict.