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Making Measurement Non-Negotiable

No conference worth its salt is complete without a call to action for the delegates, and so the AMEC Summit in Bangkok has been no different. AMEC CEO Barry Leggetter issued a call to the delegates to discuss how to make measurement non-negotiable. Given this was to a bunch of measurement geeks most of whom had travelled long distances to attend a summit on measurement was rather like a Priest calling the faithful to prayer.


Learn The Language Or Not Be Heard

Where else but at a global summit on measurement can you hear measurement compared to Esperanto, quantum theory, Spiderman and torture in one day. These sound bites captured the attention of the 200 or so international delegates drawn to the first ever AMEC (Association of Measurement & Evaluation in Communications) conference in Asia.


Driverless Cars, Robots, and Machine Learning, Oh My!

There is a growing volume of rhetoric about how artificial intelligence (AI) and robots will replace the work of comms professionals, whether it’s through robo-journalism, automated social posts, or customer service bots. However, the reality is we’re spending far more time talking about these looming changes than acting on them. And for me, this isn’t a bad thing - we are comms experts after all. The biggest benefit I’m seeing from these discussions is, whether you’re using AI or bots in your daily work or not, the hype around these technologies is forcing us into thinking differently about our profession and what we can competitively offer businesses.


We’re Just Getting Started

It’s hard to believe that just six months ago, I experienced one of the most exciting times in my career. Becoming part of Hotwire PR after running my own agency for more than 25 years was both thrilling and scary. I had deflected many suitors over the years, thinking I needed to stay independent to see my vision of a technology focused agency, bent on changing the rules, come true. But I could not be more thrilled to now take on the role of Group CEO for Hotwire and expand my vision beyond North America.


How Flexible Working Can Drive Equality

Loveday Langton, Group People and Culture director, discusses the need for communications agencies to improve equality by empowering parents with flexible working


Hotwire Adds 20 Clients In North America

SAN FRANCISCO and NEW YORK -- (March 28, 2017) – Hotwire Public Relations Group, the global communications consultancy, today announced the addition of over 20 clients in North America from global enterprise and consumer brands to emerging companies looking to disrupt their markets. The addition of these new clients comes on the heels of the recent acquisition of Eastwick, strengthening Hotwire’s reach and expertise as a global firm with integrated services and the deep connections of a local agency.


Don’t Build Your PPT Like It’s 1999

Let’s face it; we all have to make presentations — and the most common and arduous tool is PowerPoint, unless you’re one of the lucky few to use Keynote (or better yet unconventional platforms like Prezi). As presentations evolve, the flashy trends of the 90s still seem to have held on — people continue to present word art and transition slides tending to induce epilepsy, or at the very least a graphic designer’s gag reflex.