Group MD, EMEA
I’m responsible for Hotwire’s strategic direction and growth across EMEA and ANZ, working with our MDs to make sure our clients and teams are enjoying and getting the most out of every minute of working with us. A big focus for me is continuing to build our expertise and network, as well as providing client counsel across all practice and service areas.
I started in event management organising trade shows and corporate events, building up my experience in a smaller, more generalist agency before joining Hotwire in 2003 as a programme manager. Since then I’ve looked after most of our practice areas, run our UK business for several years, won and judged SABRE, CIPR and PR Week Awards and am on the PRCA’s Council.
What excites me most is helping clients think differently about how they connect with their audiences – communicating their brand in a meaningful and engaging way. There are so many ways to bring a great idea to life and traditional ‘PR’ is really only the beginning. My other passion is building genuinely integrated teams and campaigns globally. As an international business I believe we have no choice but to work as ‘one team’ – amplifying our strengths and successes at both a personal and client level to create truly amazing work that resonates across multiple countries.
When I’m not at work I can usually be found covered in stickers and felt tip, jumping in muddy puddles or messing about in sandpits with my little ones.