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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Catherine Desmidt

The Health Tech Weekly Round up – 26 May

We take a look at this week’s biggest developments, research and investment news from the world of Health Tech.

NHS to help doctors and patients manage conditions via diabetes app

A health technology start-up designed to help people live more active lives and prevent symptoms of type 2 diabetes, has raised £500,000 and been commissioned by the NHS. OurPath is the first digital behavioural change programme to manage type 2 diabetes and the £149 cost will be paid by the NHS whenever the programme is prescribed. Customers are sent an activity tracker and wi-fi enabled scales, and are assigned a mentor to help them through the lifestyle changes they’ll need to make over a six-week programme, such as adjusting their diet and receiving interactive content. The £500,000 investment comes from several backers, including US venture capital firm 500 Startups, start-up accelerator Bethnal Green Ventures and private angels.

San Francisco-based telemedicine app gets $11M

San Francisco-based Lemonaid Health, a text-based telemedicine app, has raised $11 million in Series A funding. The app, which is available across 14 states, can be used for treatment across eight clinical areas that typically require medication prescriptions, such sinus infections and hair loss. Visits are $15 regardless of what condition is assessed, and the company aims for the whole process, from answering health history questions to prescription writing in only two hours. “We believe healthcare is moving more and more to a world of algorithms as a mechanism to improve outcomes and reduce costs, and we think of ourselves as providing assistance and guidance to doctors to make clinical decisions driven by those algorithms embedded in the technology,” Lemonaid CEO Paul Johnson told MobiHealthNews. “The latest funding will be put towards further optimising our algorithms and AI to expand the range of medical areas we can treat.”

Healthcare data company raises $5.5M for health insurance data platform

Vericred, a healthcare data company which offers a platform with provider-network dataset, has raised $5.5 million in a round led by FCA Venture Partners. The centralised data platform allows individuals and businesses to enrol, understand and use health insurance and employee benefits, whilst acting as a connector between health plans and health technology companies to build out features such as price transparency tool and appointment-booking apps. “With its combination of a strong management team and great technology, Vericred is positioning itself to power health insurance and employee benefit related applications, transactions and insights across the industry.” FCA Venture Partners’ co-managing partner Matthew King said in a statement.

California-based maker of remote monitoring wearables raises $33M

San Jose, California-based VitalConnect, a maker of wearable sensors for remote monitoring, has raised $33 million in Series C financing in a round led by MVM Life Science Partners and Baxter International. They plan to use the funding to move forward with commercialising its remote monitoring platform and medical-grade wearable sensor system. The FDA-cleared disposable peel-and-stick health sensors can measure a range of biometric data including single lead ECG, heart rate, skin temperature and even posture (which can detect falls). With Bluetooth, the sensors send the data to either a connected app or hub, then onwards to a cloud-based server where it can be accessed by the user’s care providers.

86% of healthcare companies use some form of AI

Healthcare providers, life science companies and technology vendors view artificial intelligence as important to competitiveness, Tata Consultancy Services reports. Around 86 percent of healthcare provider organisations, life science companies and technology vendors and currently using artificial intelligence technology, and these organisations will spend an average of $54 million on artificial intelligence projects by 2020. Artificial intelligence investments have shown successful returns with cognitive technology-centered business areas generating a 14 percent increase in revenue, whilst cutting operational costs by 10 percent. 

Polish appointment booking software gets $16.8M to expand into Latin American market

DocPlanner, a Polish appointment booking software company, just raised $16.8 million (15 million euro) in new funding from Enern Investments, Target Global, and One Peak Partners. This now brings the company’s total funding to $51 million (46 million euros). The new funds will support DocPlanner’s expansion into the Latin American market, and expand their offices in Brazil and Mexico. The funding will also be used to support continuing marketing and sales activity in Europe. Consumers can use this service to search for doctors, read ratings from others users, and book appointments with nearby medical professionals.

Online eye glasses retailer soft-launches eye exam app for customers

Warby Parker, an online eye glasses retailer, has launched a new app to offer online eye exams to users, being the first glasses retailer to venture into the space. The FDA-registered app, Prescription Check, is currently being offered for free to users in California, Florida, New York and Virginia, with only those who currently own Warby Parker glasses. It merely measures refractive error and the test takes 20 minutes, requires 12 feet of space and a smartphone and computer. A doctor will then review the test results, and if the user’s prescription hasn’t changed, will renew their prescription. If it has, the doctor will recommend a comprehensive eye exam.

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.