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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Catherine Desmidt

The Health Tech Weekly Round up – 17 March

We take a look at this week’s biggest developments, research and investment news from the world of Health Tech.

Private healthcare company signs deal with Uber for carers and patients

Private healthcare provider, Cera, launched in November 2016, has struck a deal with Uber to transport its London-based carers to their patients, while its disabled customers will be able to use UberAssist and UberWay to efficiently travel by drivers who have been through a specially designed disability equality training course. In a separate deal, Cera is to provide on-the-go care to patients of several NHS hospitals, supporting five million people, including those at Barts Health NHS Trust, the largest NHS trust in the country. “This is an interesting and innovative proposal which will help raise awareness of the challenges faced by the vulnerable elderly” says David Mowat, minister for community and social care.

Healthcare app showcased at SWXS helps professionals connect

A lot of us assume our doctor knows the answer, but intensive care Physician Josh Landy, co-creator of the app, Figure One, realised physicians want to get opinions from other doctors, “We realized that there was an opportunity to create a network where healthcare professionals can share these interesting cases”, said Landy. Showcased at SXSW, Landy highlighted the app can be used for teaching, learning and patient care, presented like a Facebook feed with photos and feedback on cases, which is used by millions of healthcare professions in 190 countries since starting the app in 2013. Landy believes the app will provide “Better patient care, shorter wait times and hopefully lower costs in the healthcare system”.

Milestone project in saving lives through wireless technology

An important milestone has been achieved by Isansys, the medical device and healthcare information company, in pursuit of improving patient monitoring and saving lives. The ground-breaking project, called RAPID (Real-Time Adaptive and Predictive Indicator of Deterioration), the first of its type in the world, is jointly funded by a £1.8 million grant from the Wellcome Trust and the Department of Health, through the Health Innovation Challenge Fund. The project uses wireless technology to collect real-time data on vital signs including heart rate, respiration rate and oxygen saturation levels, which is analysed to predict when a child’s condition may be deteriorating.

Google wants to analyse your data through their health tech wearable

With most major tech companies stepping into fitness and health tracking, it’s no surprise Google has jumped on the bandwagon. The company launched Google Fit in 2014 and subsequently revamped it alongside Android Wear 2.0. The news comes from Mary Liz McCurdy, head of Health and Fitness Apps for Google Play, and says that health-tracking applications are set to become a lot more useful by using as much data as possible, such as recommending how to eat better and what kind of exercises to do. It’s likely we will continue to see updates to Google Fit as time goes on and Google showed its focus on the service in the last few months.

Denmark-based Leo Innovation Lab invests $5.5M into five startups to support digital tools mental health, skin conditions and diagnostics

Copenhagen, Denmark-based Leo Innovation Lab announced a $5.5 million Series A and seed funding round that will support five startups around the world, ranging from mobile app makers to AI platform providers. Leo Innovation Lamb established out of Danish pharmaceutical company Leo Pharma back in 2015 and was formed to develop long-term strategies improving various aspects of everyday life with skin conditions, and aims on working with healthcare and technology partners to create digital tools and ad-ons for existing devices, drugs or software. The invested five companies offer resources aimed at helping patients and their physicians deal with health issues, and Leo Innovation Lab CEO Kristian Hart-Hansen stated, “The companies chosen for seed investment were carefully selected for their ability to digitally disrupt the industry, and to align with our patient-centric vision and values about holistic healthcare.”

Personal digital coaching programme to manage chronic conditions

SidekickHealth, the gamified health behaviour change service, is a suite of online, customisable and disease prevention programmes for providers and employers. They offer personalized coaching, games, diet and exercise tracking based on individual health needs, and are used as part of many CDC-recognized diabetes prevention programmes, which can be used either online or through a mobile app. SidekickHealth CEO and cofounder Dr. Tryggvi Thorgeirsson stated, “Our brains don’t always work to make logical choices. So we developed SidekickHealth to activate the emotional triggers as well as the logic of decision-making”… “We are seeing that a program like SidekickHealth combined with personal coaching is the key to motivating people to make significant changes in their behaviour,”.

UK public sector use artificial intelligence to combat cancer

With 356,860 new cases of cancer diagnosed in the UK in 2014 alone, and although survival rates have doubled over the past four decades, 160,000 people still perish from the disease every year. Tech giants like Microsoft are already searching for ways to cure the disease, but there’s the question whether technology startups can support the same objectives with their resources. For example, Skin Analytics, a UK HealthTech startup founded by Australian Neil Daly, is helping patients track concern through an AI-powered smartphone image recognition app for skin cancer, the most commonly diagnosed cancer in Britain. Skin Analytics may be making progress, but it’s also competing with the likes of IBM, who have developed a computer system, to help skin cancer diagnosis.

Los Angeles-based online mental health company snap up $1.96 million

iExhale, the Los Angeles-based online mental health company, have raised $1.86 million in a seed funding round led by Dorilton Capital. The company, which only launched last month, makes an iOS app that allows people aged 14 and over to instant message with licensed therapists and plans to use the funding to build upon its current content. Once someone downloads the app they get a free 48-hour period during which they can browse and get to know therapists before booking a session. “iExhale offers a safe, non-judgmental environment where you can feel supported and understood while encouraging life-affirming change,” iExhale CEO and cofounder Aaron Robin stated.

Researchers believe VR will shape the future of healthcare

A review has been published by a team of researchers at Cedars-Sinai Medical Center in Los Angeles studying the use of virtual reality in inpatient settings. The studies fell into three categories: those that used VR as a distraction for pain reduction, those that used VR to improve body image in patients with eating disorders, and those that used VR for cognitive and motor rehab.  “Overall, a majority of studies from the past decade found VR to be efficacious, easy to use, safe, and contributing to high patient satisfaction,” researchers concluded. They added, “It is highly interactive, flexible, tailored to the individual, and applicable to people varying in age, sex, and medical disorders.”

Your wearables know that you’re sick before you do

Researchers have now discovered that your wearables are aware that you’re unwell before you are, and could potentially know when it’s time to see the doctor. Engineers at Stanford University and Veterans Affairs Palo Alto performed various experiments to discover whether real scientific conclusions could be drawn from the data produced by commercial wearable devices. They studied 43 volunteers with a device tracking heart rate, skin temperature and movement for an average of five months each, with a volunteer reporting clinical symptoms, which subsequently led to being diagnosed with Lyme disease. “The wearable was actually able to predict Lyme disease even before the patient had any symptoms,” said Grace Peng, Director of the National Institute of Biomedical Imaging and Bioengineering.”

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.